{"id":142,"date":"2016-07-25T20:32:16","date_gmt":"2016-07-25T19:32:16","guid":{"rendered":"http:\/\/herve-loevenbruck.com\/?p=142"},"modified":"2018-12-12T21:28:05","modified_gmt":"2018-12-12T20:28:05","slug":"facebook-lance-instant-articles","status":"publish","type":"post","link":"https:\/\/herve-loevenbruck.com\/?p=142","title":{"rendered":"Facebook lance Instant Articles pour Messenger"},"content":{"rendered":"

Facebook annonce l\u2019arriv\u00e9e des Instant Articles dans Messenger. Commen\u00e7ant dans un premier temps sur Android, cette nouvelle fonctionnalit\u00e9 arrivera sur iPhone dans les semaines \u00e0 venir.<\/p>\n

Depuis l\u2019ouverture d\u2019Instant Articles \u00e0 tous les publishers, beaucoup se sont empress\u00e9s d\u2019offrir cette nouvelle exp\u00e9rience \u00e0 leurs lecteurs. Ce nouveau format d\u2019article permet d\u2019augmenter de 30% en moyenne le nombre de partages<\/a> ainsi que le taux de clics sur un lien renvoyant vers un autre article.<\/p>\n

Petit \u00e0 petit, Facebook d\u00e9veloppe les possibilit\u00e9s qu\u2019offre Messenger pour les marques comme pour les utilisateurs.<\/h2>\n

Aussi, l\u2019arriv\u00e9e de Messenger Platform a permis \u00e0 des m\u00e9dias comme CNN de proposer des chatbots. Ces derniers vous envoient de fa\u00e7on ponctuelle de nouveaux articles en fonction de l\u2019actualit\u00e9, mais vous renvoient directement sur leur site. \u00c0 pr\u00e9sent, ces m\u00e9dias pourront vous renvoyer vers des formats Instant Articles.<\/p>\n

\"Infographie

Infographie techcrunch<\/p><\/div>\n

L\u2019arriv\u00e9e des FIA dans Messenger apporte plusieurs avantages \u00e0 Facebook. Dans un premier temps, cela lui permet de retenir les utilisateurs sur son \u00e9cosyst\u00e8me et ainsi ils seront moins enclins \u00e0 quitter Messenger. Ensuite, si l\u2019article est lu dans un format FIA plut\u00f4t que sur le site du publisher, c\u2019est le r\u00e9seau publicitaire de Facebook qui l\u2019emportera de celui utilis\u00e9 sur le site mobile du m\u00e9dia.<\/p>\n

Source : si\u00e8cle digital<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook annonce l\u2019arriv\u00e9e des Instant Articles dans Messenger. Commen\u00e7ant dans un premier temps sur Android, cette nouvelle fonctionnalit\u00e9 arrivera sur iPhone dans les semaines \u00e0 venir. Depuis l\u2019ouverture d\u2019Instant Articles \u00e0 tous les publishers, beaucoup…<\/p>\n","protected":false},"author":1,"featured_media":146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[8],"tags":[],"yoast_head":"\nFacebook lance Instant Articles pour Messenger - H. 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