{"id":168,"date":"2017-03-16T09:08:16","date_gmt":"2017-03-16T08:08:16","guid":{"rendered":"https:\/\/herve-loevenbruck.com\/?p=168"},"modified":"2018-12-12T21:27:24","modified_gmt":"2018-12-12T20:27:24","slug":"lart-de-faire-du-mauvais-teasing-ou-le-putaclic","status":"publish","type":"post","link":"https:\/\/herve-loevenbruck.com\/?p=168","title":{"rendered":"L\u2019art de faire du mauvais teasing ou le \u00ab\u00a0putaclic\u00a0\u00bb !"},"content":{"rendered":"<h3 style=\"text-align: justify;\">Sur internet, la guerre du clic fait rage, et le \u00abcontent marketing\u00bb fait parfois place au \u00abputaclic\u00bb, pratique peu morale mais d\u2019une redoutable efficacit\u00e9.<\/h3>\n<p style=\"text-align: justify;\">Les \u00e9tudiants de l\u2019EM Normandie tiennent un web journal dans lequel ils traitent diff\u00e9rents sujets. Ils se sont amus\u00e9s en janvier 2017 \u00e0 tester le \u00abputaclic\u00bb en intitulant l\u2019un de leurs articles \u00ab Qui a les plus gros boobs de l\u2019EM? \u00bb. Sans surprise, cet article a g\u00e9n\u00e9r\u00e9 un maximum de clics. Mais quels m\u00e9canismes sous-tendent ce ph\u00e9nom\u00e8ne du marketing digital? <img src=\"https:\/\/counter.theconversation.edu.au\/content\/73929\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\" \/><\/p>\n<p style=\"text-align: justify;\">Le monde num\u00e9rique modifie l\u2019\u00e9conomie, les mani\u00e8res de penser et nos comportements de consommation. Big data et algorithmes math\u00e9matiques, <a href=\"https:\/\/www.bluenote-systems.com\/faq-crm-sugarcrm\/trigger-marketing-definition-signification.html\" target=\"_blank\">\u00ab trigger marketing \u00bb<\/a>, buzz, robots, e-r\u00e9putation, community management, streaming refl\u00e8tent ainsi de nouvelles tendances et pratiques de consommation.<\/p>\n<p style=\"text-align: justify;\">Ce contexte suscite de l\u2019attention chez les professionnels et chercheurs car le <a href=\"http:\/\/www.editions-ems.fr\/\/images\/emscatalogue\/revues\/edito_edito_DM82.pdf\">marketing digital<\/a> est en plein essor.<\/p>\n<h3 style=\"text-align: justify;\">Des chiffres qui font tourner la t\u00eate<\/h3>\n<p style=\"text-align: justify;\">Sur internet, il existe des millions de sites, des milliards de donn\u00e9es, de photos, de vid\u00e9os, d\u2019informations, autant de contenus sur lesquels les marketeurs peuvent travailler.<\/p>\n<p style=\"text-align: justify;\">En 2017, nous sommes <a href=\"http:\/\/www.blogdumoderateur.com\/chiffres-Internet\/\">3,77\u00a0milliards d\u2019internautes<\/a> et 2,79\u00a0milliards d\u2019inscrits sur les r\u00e9seaux sociaux. De tr\u00e8s nombreux r\u00e9seaux !<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"size-full wp-image-169 aligncenter\" src=\"https:\/\/herve-loevenbruck.com\/wp-content\/uploads\/2017\/03\/sm-landscape-20162.png\" alt=\"Bilan social media 2016\" width=\"550\" height=\"554\" srcset=\"https:\/\/herve-loevenbruck.com\/wp-content\/uploads\/2017\/03\/sm-landscape-20162.png 550w, https:\/\/herve-loevenbruck.com\/wp-content\/uploads\/2017\/03\/sm-landscape-20162-150x150.png 150w, https:\/\/herve-loevenbruck.com\/wp-content\/uploads\/2017\/03\/sm-landscape-20162-298x300.png 298w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h2 style=\"text-align: justify;\">Le contenu est roi<\/h2>\n<p style=\"text-align: justify;\">Le <a href=\"http:\/\/www.definitions-marketing.com\/definition\/content-marketing\/\">content marketing<\/a> est une strat\u00e9gie web qui consiste \u00e0 cr\u00e9er et diffuser des contenus adapt\u00e9s afin d\u2019engager les internautes dans une relation avec une marque, une entreprise, un produit ou un service.<\/p>\n<p style=\"text-align: justify;\">Le content marketing est roi puisqu\u2019il permet d\u2019am\u00e9liorer le taux de conversion, le trafic et de g\u00e9n\u00e9rer du buzz. Ces KPIs (<em>key performance indicators<\/em>) sont essentiels \u00e0 la survie d\u2019une entit\u00e9 num\u00e9rique. Il est primordial de surveiller le nombre de <em>likes<\/em> sur un statut Facebook, le nombre de retweets, le temps pass\u00e9 sur un site web. Il est m\u00eame possible de suivre le <a href=\"http:\/\/www.ghost-mouse.com\/\">d\u00e9placement de la souris<\/a> et d\u2019identifier les zones visualis\u00e9es en premier sur un \u00e9cran d\u2019ordinateur par un internaute gr\u00e2ce \u00e0 l\u2019<em>eye-tracking<\/em> dans l\u2019objectif de faire de la publicit\u00e9 ou du r\u00e9f\u00e9rencement.<\/p>\n<p style=\"text-align: justify;\"><strong>Source<\/strong> : slate.fr \/\u00a0http:\/\/bit.ly\/2mLVUN8<\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sur internet, la guerre du clic fait rage, et le \u00abcontent marketing\u00bb fait parfois place au \u00abputaclic\u00bb, pratique peu morale mais d\u2019une redoutable efficacit\u00e9. Les \u00e9tudiants de l\u2019EM Normandie tiennent un web journal dans lequel&#8230;<\/p>\n","protected":false},"author":1,"featured_media":169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019art de faire du mauvais teasing ou le &quot;putaclic&quot; ! | DIGITAL Marketing &amp; e-R\u00e9putation \/ FORMATION \/ Community Management \/ RGPD \/ Montpellier Grand Sud \/ 06 77 08 64 64<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herve-loevenbruck.com\/?p=168\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019art de faire du mauvais teasing ou le &quot;putaclic&quot; ! | DIGITAL Marketing &amp; e-R\u00e9putation \/ FORMATION \/ Community Management \/ RGPD \/ Montpellier Grand Sud \/ 06 77 08 64 64\" \/>\n<meta property=\"og:description\" content=\"Sur internet, la guerre du clic fait rage, et le \u00abcontent marketing\u00bb fait parfois place au \u00abputaclic\u00bb, pratique peu morale mais d\u2019une redoutable efficacit\u00e9. 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