{"id":18,"date":"2015-11-13T11:10:25","date_gmt":"2015-11-13T10:10:25","guid":{"rendered":"http:\/\/herve-loevenbruck.com\/?p=18"},"modified":"2016-07-25T20:20:44","modified_gmt":"2016-07-25T19:20:44","slug":"instagram-la-publicite-fait-son-apparition-dans-lappli","status":"publish","type":"post","link":"https:\/\/herve-loevenbruck.com\/?p=18","title":{"rendered":"Instagram : la publicit\u00e9 fait son apparition dans l\u2019appli"},"content":{"rendered":"

R\u00c9SEAUX SOCIAUX \u2013 Instagram vient d\u2019officialiser l\u2019affichage de publicit\u00e9 au sein de son application. Elles s\u2019afficheront sous forme de photos au milieu de celles de vos amis, comme dans Twitter et Facebook.<\/strong><\/h2>\n

\"instagram\"<\/p>\n

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Instagram a annonc\u00e9 le lancement de son offre publicitaire au sein de son application.\u00a0 <\/span><\/div>\n
(<\/span>Photo :\u00a0Capture d\u2019\u00e9cran)<\/span><\/div>\n<\/div>\n<\/div>\n
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Pr\u00e9parez-vous \u00e0 voir arriver des annonces publicitaires dans Instagram. Le r\u00e9seau social photographique, propri\u00e9t\u00e9 de Facebook depuis 2012, vient d\u2019annoncer l\u2019initiative. Elle \u00e9tait pressentie depuis plusieurs mois tant\u00a0les 300\u00a0millions d\u2019utilisateurs mensuels de l\u2019application<\/a>repr\u00e9sentent une opportunit\u00e9 pour les annonceurs.<\/p>\n

Concr\u00e8tement, cela se passera comme dans Twitter ou Facebook. Les publicit\u00e9s s\u2019afficheront entre les photos de vos amis. La \u201ctimeline\u201d affichera donc \u00e9galement des visuels faisant la promotion d\u2019une marque.\u00a0Les utilisateurs restent propri\u00e9taires de leurs photos et vid\u00e9o<\/b>\u00a0Pour l\u2019occasion, Instagram inaugure m\u00eame un nouveau format \u201ccarrousel\u201d, permettant de faire d\u00e9filer plusieurs photos de mani\u00e8re horizontale. Il est r\u00e9serv\u00e9 aux annonceurs et rien n\u2019indique qu\u2019il soit\u00a0g\u00e9n\u00e9ralis\u00e9 \u00e0 l\u2019ensemble des utilisateurs. Dans le message d\u2019annonce, Instagram explique que les utilisateurs auront la possibilit\u00e9 de masquer les publicit\u00e9s qui ne leur conviennent pas, mais ne pourront bien entendu pas d\u00e9sactiver leur affichage. Enfin, pour \u00e9viter une nouvelle\u00a0lev\u00e9e de bouclier identique \u00e0 celle survenue en d\u00e9cembre 2012<\/a>, le r\u00e9seau social pr\u00e9cise \u00e9galement \u201cque vous \u00eates propri\u00e9taires de vos propres photos et vid\u00e9os\u201d et \u201cque le lancement de la publicit\u00e9 ne changera rien \u00e0 cela\u201d. Pour plus de pr\u00e9cisions, c\u2019est ici !<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Source<\/strong>\u00a0:\u00a0metronews.fr<\/span>\u00a0(06.03.2015)<\/p>\n","protected":false},"excerpt":{"rendered":"

R\u00c9SEAUX SOCIAUX \u2013 Instagram vient d\u2019officialiser l\u2019affichage de publicit\u00e9 au sein de son application. Elles s\u2019afficheront sous forme de photos au milieu de celles de vos amis, comme dans Twitter et Facebook. \u00a0 Instagram a…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[3],"tags":[],"yoast_head":"\nInstagram : la publicit\u00e9 fait son apparition dans l\u2019appli | DIGITAL Marketing & e-R\u00e9putation \/ FORMATION \/ Community Management \/ RGPD \/ Montpellier Grand Sud \/ 06 77 08 64 64<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herve-loevenbruck.com\/?p=18\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram : la publicit\u00e9 fait son apparition dans l\u2019appli | DIGITAL Marketing & e-R\u00e9putation \/ FORMATION \/ Community Management \/ RGPD \/ Montpellier Grand Sud \/ 06 77 08 64 64\" \/>\n<meta property=\"og:description\" content=\"R\u00c9SEAUX SOCIAUX \u2013 Instagram vient d\u2019officialiser l\u2019affichage de publicit\u00e9 au sein de son application. 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