{"id":29,"date":"2015-11-13T11:14:12","date_gmt":"2015-11-13T10:14:12","guid":{"rendered":"http:\/\/herve-loevenbruck.com\/?p=29"},"modified":"2016-07-25T20:20:44","modified_gmt":"2016-07-25T19:20:44","slug":"la-redaction-web-au-service-de-la-fiche-produit-ideale","status":"publish","type":"post","link":"https:\/\/herve-loevenbruck.com\/?p=29","title":{"rendered":"La r\u00e9daction Web au service de la fiche produit id\u00e9ale"},"content":{"rendered":"<p class=\"reblog-from\" style=\"text-align: justify;\">Originally posted on\u00a0<a href=\"http:\/\/ericredaction.org\/2015\/10\/06\/la-redaction-web-au-service-de-la-fiche-produit-ideale\">Eric Redaction<\/a>:<\/p>\n<div class=\"reblogged-content\" style=\"text-align: justify;\">Apr\u00e8s les 5 premiers conseils propos\u00e9s par Eric R\u00e9daction, poursuivons l\u2019exploration des r\u00e8gles \u00e0 respecter pour r\u00e9diger la fiche produit id\u00e9ale.<\/p>\n<h2><strong>La r\u00e9daction d\u2019une fiche produit, l\u2019occasion de promouvoir votre catalogue\u00a0<\/strong><\/h2>\n<p><a href=\"https:\/\/loevenbruck.files.wordpress.com\/2015\/10\/ecommerce1.jpg\"><img loading=\"lazy\" class=\"size-medium wp-image-603\" src=\"https:\/\/loevenbruck.files.wordpress.com\/2015\/10\/ecommerce1.jpg?w=300&amp;h=297\" alt=\"La r\u00e9daction d'une fiche produit, une ambition\" width=\"300\" height=\"297\" \/><\/a>\u00a0<\/div>\n<div class=\"reblogged-content\" style=\"text-align: justify;\">\u00a0<\/div>\n<div class=\"reblogged-content\" style=\"text-align: justify;\">La r\u00e9daction plut\u00f4t que le hasard pour r\u00e9ussir sur la Toile ?<\/div>\n<div class=\"reblogged-content\" style=\"text-align: justify;\">\u00a0<\/div>\n<div class=\"reblogged-content\" style=\"text-align: justify;\">Mais \u00e9crire une fiche produit ne consiste pas seulement \u00e0 vouloir vendre, co\u00fbte que co\u00fbte, la r\u00e9f\u00e9rence pr\u00e9sent\u00e9e. En effet m\u00eame si votre prospect a cliqu\u00e9 sur cette fiche, peut-\u00eatre est-il plus attir\u00e9 par un article similaire mais offrant plus d\u2019int\u00e9r\u00eat pour ses propres envies\u00a0? Profitez de votre fiche produit pour travailler votre maillage interne en renvoyant depuis la fiche elle-m\u00eame vers la page cat\u00e9gorie ou famille de votre site. L\u00e0 aussi, cette\u00a0<strong>politique de linking interne<\/strong>\u00a0se doit d\u2019\u00eatre pr\u00e9par\u00e9e et r\u00e9fl\u00e9chie. Vous \u00eates vendeurs de chaussures, et votre client est sur la page des baskets, il est inutile de faire un lien vers votre rayon\u2026<\/div>\n<p class=\"reblog-source\" style=\"text-align: justify;\">\u00a0<\/p>\n<p class=\"reblog-source\" style=\"text-align: justify;\"><a href=\"http:\/\/ericredaction.org\/2015\/10\/06\/la-redaction-web-au-service-de-la-fiche-produit-ideale\">Voir l&rsquo;original<\/a>\u00a0<span class=\"more-words\">463 mots de plus<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Originally posted on\u00a0Eric Redaction: Apr\u00e8s les 5 premiers conseils propos\u00e9s par Eric R\u00e9daction, poursuivons l\u2019exploration des r\u00e8gles \u00e0 respecter pour r\u00e9diger la fiche produit id\u00e9ale. La r\u00e9daction d\u2019une fiche produit, l\u2019occasion de promouvoir votre catalogue\u00a0&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La r\u00e9daction Web au service de la fiche produit id\u00e9ale | DIGITAL Marketing &amp; e-R\u00e9putation \/ FORMATION \/ Community Management \/ RGPD \/ Montpellier Grand Sud \/ 06 77 08 64 64<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herve-loevenbruck.com\/?p=29\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La r\u00e9daction Web au service de la fiche produit id\u00e9ale | DIGITAL Marketing &amp; e-R\u00e9putation \/ FORMATION \/ Community Management \/ RGPD \/ Montpellier Grand Sud \/ 06 77 08 64 64\" \/>\n<meta property=\"og:description\" content=\"Originally posted on\u00a0Eric Redaction: Apr\u00e8s les 5 premiers conseils propos\u00e9s par Eric R\u00e9daction, poursuivons l\u2019exploration des r\u00e8gles \u00e0 respecter pour r\u00e9diger la fiche produit id\u00e9ale. 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